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The Concept And Objectives Of Promotion,Developments 2022

 

"Promotion includes all the tools in the marketing mix, and its main role is convincing communication," says modern marketing father Philip kotler

 

In this article, we will provide everything you want to know about promotion, including the concept of promotion and its objectives and the main difference between it and marketing, as well as the difference between promotion and advertising.

Let's get started!

The concept and objectives of promotion

promotion is an element of the marketing mix.Includes a full range of activities aimed at delivering the product, brand or service to the user.

promotion basically creates and expands demand

 

Promotion definition

promotion can be defined as "self-initiated coordinated efforts to create channels of information and persuasion to facilitate or promote the sale of goods or services or to accept ideas or views". promotion is therefore a convincing connection to inform potential customers of the existence of products.

What's the difference between promotion and marketing?

The difference between marketing and promotion is one of the most confusing topics in the marketing world.

Marketing is a strategy, defined as a process of creating, communicating and delivering value to the target audience, while promoting a range of activities to spread the word and introduce a product or service.

a marketing strategy may require creating products, websites, social media accounts, logo design, etc.

The most important types of marketing

• Social media marketing.
• Paid marketing.
• Commission marketing.
• Smail marketing.
• Electronic marketing.
• External marketing.

The most important types of promotion:

• Sales promotion.
• Digital promotion.
• Publicity.
• Direct marketing.
• Personal sale.

When is both marketing and promotion used?

In addition to the difference between marketing and promotion, it's important to know what times are right to use each.

companies often market when they want to reach as many people as possible and promote their products and services.

On the other hand, promotion is used at a time when the company is not able to actively market its products and services. This can include a position in which the company focuses on aspects of public relations for its business rather than social marketing. This type of marketing can be used when the company expands and seeks to promote its products to its current or potential customers.

? What's the difference between promotion and advertising

Advertising your business is an ongoing and long-term process, aimed at enhancing customer loyalty, informing consumers about new products or services and building your company's brand.

ads are a form of one-way communication that attracts consumers' feelings and convinces them to buy your product or service.

Advertising is a paid Placement position for your marketing messages. For example, buy space in a magazine, on TV, on a website, or on a radio station so you can send a specific message.

in promotion, your message can be delivered without paying for space in media channels. In some cases, you pay for and control your message, such as sponsoring a concert and providing t-shirts or product samples.

What is electronic promotion?

Electronic promotion uses social media, phones and other electronic devices to advertise or sponsor a product, service. This includes electronic billboards located next to highways and high-trade areas.

One of its most important advantages is:

1. Allows you to accurately target the people you want to reach.
2. Cost-effective.
3. It enables you to measure your performance and the effectiveness of your activities.

Promotion functions and objective

Here are the main goals of the promotion:

Raising awarenes 

educate people about the product or service, attract them and urge them to buy based on an explanation of preference for other similar products available on the market.

Increased deman

The marketing mix promotion tool includes the communication methods that marketers use to educate consumers, increase demand and distinguish brands.

Brand promotion

keep the brand in the minds of customers and stimulate product demand by providing essential product information to customers. This is very important in turning attention into actual sales.

Attracting new customers

samples, gifts and prizes are used to encourage people to try the product or service.

Competitive advantage

helps companies maintain a competitive advantage in the market.

Benefits of promotion

It is difficult to grow a business without relying on promotion, attracting customers to take advantage of the benefits of products or services. Therefore, product promotion is very important for success.

here are the most important benefits of promoting companies and brands:

• Helps increase the customer base as well as increase product sales and thus increase profits.

• Promoting the product creates a long-term impression in the minds of customers.

• Using free samples as promotional products is very useful in creating demand for new products in particular.

• Promotional products are not only useful to customers but also offer incentives to employees and raise their morale.

• Promotion helps allow the organisation to achieve competitive advantages and penetrate the market.

• Helps maintain the current market.

• Keeps the product in the minds and memory of consumers.

• Helps create and expand the market.

• Useful in wider exposure to new services or products.

Conclusion

Are you ready to promote your business in 2022? achieve more successes and gain the opportunity to achieve competitive advantages, thereby penetrating the markets, gaining new customers, and maintaining existing customers.

All this and more became possible after reading this article and seeing everything related to promotion, knowing its most important characteristics, advantages, strategies, and best methods used.