AI in the Work Job: Transforming Careers Today

Explain buyer persona and its importance

And in order to work properly, we need to identify the personality of the target customers and this is his name in marketing

1- Target customers who are interested in your product.

 

2- Providing content that suits the personality of the target customers.

 

3- Advertisements for the product reach interested customers.

How does it work? buyer persona

The Buyer Persona or the buyer persona, we define it based on a set of characteristics specific to consumers, and in order to make a Buyer Persona, it is necessary to follow a set of steps:

1- Age: It specifies the age of the target customers.

 

2- Location: determine what are the places where the target customers are located and where they live

 

3- Interests: you specify what needs they are interested in.

 

4- Language: you specify what is the language in which customers speak when they are unwell.

 

5- Gender: It determines whether the target customers are men or girls or both.

 

6- Education: What is the educational level of clients determined? Are you students, undergraduates, or graduates?

 

7- Relationship: is he married or single.

 

8- Income ratio: It determines the level of income.

 

9- The job: you specify the field in which you work

10- Favourite sites: You specify the most visited websites.

 

11- Challenges: you specify what could be the reason for not buying your product.

 

12- Purchasing motive: you specify why the customer buys the product or service that you provide.

 

13-Behaviour: How do you identify unwell customers who spend their time online? What are the biggest social media sites they use?

 

We need to clarify that it is not a requirement to work as a Buyer Persona for one person, but no, you can work for more than one person, and this is correct, because you often target more than one category, for example, if you target students and graduates, then surely each of them will have different interests and goals than the other.

The important question is, how do I get this information? There are tools that will help you reach this information, as well as in numbers, such as:

1- Facebook Audience Insights

 

2- Google Analytics

 

The buyer persona is very important in understanding the target audience of your activity, as well as putting your marketing efforts on a sound footing.