3 problems you face with Facebook ads
First, to solve the problem of the high price of the message:
After choosing an interaction campaign, you enter the budget selection and activate the budget optimization and give Facebook the opportunity to help you regarding the price of messages.
Keep in mind to choose the appropriate currency and we advise you to choose more than one currency in your advertising accounts to see which currency suits you and achieve the results you plan in your advertising campaigns on Facebook, as choosing the currency is your personal choice. After the experiment, it became clear to us that the results are not fixed for everyone. Results are achieved by choosing a specific currency, and the same currency does not achieve these results with another person in another advertising account. Therefore the currency used is your choice as a result of your personal experience.
Choose the lowest cost as your campaign strategy, choose from the list of conversion sites (messaging apps), from the list of ad type (messaging), and choose the messaging app you want to receive messages on from the messaging app list.
All of the above are just choices that no one can know where the secret lies in solving the problem:
The solution lies in one of two directions:
Media formatting (change the format and choose more professional images and formats)
You can take these steps to solve the problem
First, from the list, create a new ad group, choose Create Ad, and choose another ad.
Second, make each ad contain more than one ad and give Facebook the opportunity to choose the best in terms of results to spend the largest part of the budget on this ad.
Audience (the problem may be in the audience)
First try to create a similar audience and repeat the same group with the same ads.
Second, choose Target inside the box and specify all the characteristics of this audience, such as age, gender, and other characteristics previously explained in the Facebook course.
Narrow the range to no more than 1,200,000 audience per ad.
As a result of these choices, Facebook will also choose the group that achieves better results and can tell which of the Republicans is suitable for your advertising campaign.
One last tip, make sure that each group contains two different ads, one from within the page and the other hidden from the page (dark post).
Secondly, to answer the question: What is the best target?
You must bear in mind that there is no answer to this question, but to be able to determine the best targeting, you must implement the previous steps mentioned in the previous point (first solving the problem of the high price of the message), you will find that the answer is to try yourself and always implement the (A/B) test) on the target in your ads to be able to know the best targeting to use in your Facebook ad campaigns in the future. I recommend that you keep experimenting with new audiences and testing them with the best audience you've come up with to get the best results.
Third, overcoming the lack of purchase despite the large number of messages:
In this case, the reason is that the audience that is chosen contains a large part of the people who are not interested.
To be able to overcome this problem, you must know how to reduce the number of people who are not interested, and this is done through two options:
First site:
If you choose the site with a large and random range, such as choosing a large city or an entire country, you will make the mistake of targeting a large number of people who are not interested, target specific places or specific cities to avoid this mistake, which may cost you a lot of spending from the campaign budget without return.
But if you want to expand your targeting to fairly large places, you have to go to the next point, which is the language.
Second language:
It is choosing the language of the accounts of the people you want to target. It is not a requirement that it be the language they speak, but the language of their Facebook account. Do they use the site in English or Arabic, and you can learn it through your study of the target audience.
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