The 5 Most Effective Branding Tools for Your Blog
Because there are so many blogs out there, it's difficult for individual sites to stand out. High-quality branding is one of the best methods to set yourself apart from the competition. If two similar blogs with great material are compared, the one with superior branding will almost certainly receive significantly more visitors.
Because blog branding is so important for long-term success, we're going to look at five tools that can help you achieve your blogging objectives. These tools can help you take your blog to the next level, whether you're just starting out or have been publishing for years.
The Importance of Blog Branding
Because we are visual creatures, we respond favourably to high-quality logos and companies. When it comes to creating a blog, branding is critical because:
It allows your readers to feel more connected to you. Consider your brand to be an outgrowth of your mission statement. Without it, readers will be uninterested in who you are and what you have to give.
It aids in the concentration of your thoughts. Your blog could be all over the place if you don't have a consistent brand approach, making it difficult to grow an audience.
It simplifies the marketing process. You can market your blog more simply across platforms if you have logos, visuals, and branding rules.
Now that we've established why branding is important, let's look at the five tools that will assist you in achieving it.
Best Blog Branding Tools
Suitable for: Graphic design elements such as print materials and social media posts
Canva is much more open-ended than Tailor Brands, which offers premade logo design elements. You can create a logo and other graphics from scratch if you have a talent for design.
Canva enables you to create social media posts, flyers, and other marketing materials to aid in the promotion of your blog.
If you don't know how to design, Canva can help with a series of tutorial videos and online courses. Canva's main focus is on social media, but you can use these elements on your blog as well.
For example, instead of using stock images, you can create high-quality customised graphics for your posts.
Canva is also great for creating print materials if you need them. Your logo can appear on everything from book covers to mind maps to magazine covers to calendars.
Finally, you can use the site to create videos, though it isn't as comprehensive as other sites such as FlexClip (more on that next).
Designing all major brand elements is a good use for this software.
The free logo maker is one of the best reasons to use Tailor Brands. While you will have to pay for your logo once you have confirmed the design, you are free to create as many logos as you want until you are satisfied. If you're not sure where to begin, browse Tailor Brands' logo ideas based on your industry and niche.
Once you've completed your logo, you can use it on a variety of materials, such as business cards, merchandise, and social media posts. Tailor Brands also provides assistance with domain names, email addresses, and website design. These features are useful if you have a blog idea but haven't yet created one.
Overall, Tailor Brands is a fantastic foundational website that can provide the essential branding elements for your blog. You can then strengthen your branding presence by incorporating your logo and colour scheme across your website and social media platforms.
Useful for: video marketing and content creation
In case you didn't already know, video marketing is the way of the future. While images and text materials will always have a place, video clips are far more engaging and will easily capture your audience's attention. Remember that humans are visual creatures, and nothing grabs our attention like moving images.
Consider the following video marketing statistics to help reinforce this point:
Viewers claim to retain up to 95% of the information conveyed by a video.
Customers' preferred method of discovering new products to purchase is through video advertisements.
According to up to 93 percent of brands, a video ad directly led to a purchase.
Eighty-four percent of users said a video ad persuaded them to buy a product.
As you can see, video marketing is an excellent method for promoting your blog. You can also use videos as blog posts or embed them in your content to provide a multimedia experience.
While FlexClip isn't as professional as Final Cut Pro or Adobe Premiere Pro, it's adequate for online content. The site also understands how to optimise clips for various platforms such as YouTube, Facebook, and others.
We like FlexClip because it comes with a plethora of free templates to ensure that your final product looks as professional as possible. In fact, FlexClip makes it so simple to create polished videos that you might want to switch gears and become a Vlogger instead.
Most bloggers don't give much thought to their brand's color palette. You should, however, because color has a strong influence on consumers and their habits. Using the right color scheme can help you capture the attention of your audience much better than a black and white palette.
Color Space makes it simple to create a palette because all you have to do is enter a color into the program and watch as it generates various gradients. You can use complementary colors, monochrome tones, or any of a variety of other options. Color Space ensures that your blog branding is as effective as possible.
We won't go into great detail, but here are some general guidelines for how color affects consumers:
Red is a fiery, energetic, and provocative color.
Blue is calming, dependable, and trustworthy.
Green is associated with prestige, health, and nature.
Purple is associated with royalty and sophistication.
Yellow represents wealth, warmth, and creativity.
Brown is earthy, long-lasting, and natural.
Orange is a happy, playful, and exuberant color.
FlipSnack
Good for: Creating brand guidelines
If you're serious about blog branding (which you should be), you should write a branding book. This book contains the following elements:
Color Palette – As we established with Color Space, colours can make or break your branding.
Fonts and Typography – What fonts do you use for your blog's logo and materials? Do you only use one logo or do you use variations?
Posting Guidelines – How you promote your brand and the "voice" you use on different social media platforms.
FlipSnack has a plethora of templates based on a variety of industries that you can use. When you've finished this book, you'll be able to outsource your design elements to a freelance graphic designer or firm. You can make as many changes as you want to your book and only pay for the finished product.
Bottom Line: Brand Your Blog Properly.
You must effectively brand your blog if you want to increase traffic and maintain a larger audience. With these tools, you can quickly create a more professional blog.
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