What Is the Best Way to Write a Blog Post?
If you've ever read a blog post, you've been exposed to content created by a thought leader who is an expert in their field. If the blog post was well-written, you probably came away with useful information and a favorable opinion of the author or brand that created the content. Anyone can connect with their audience through blogging and reap the numerous benefits that blogging provides, including organic traffic from search engines, promotional content for social media, and recognition from a previously untapped audience.
If you've heard of blogging but are unsure where to begin, the time for excuses is over because we'll cover how to write and manage your business's blog as well as provide helpful templates to simplify your blogging efforts.
What exactly is a blog post?
A blog post is an article, news item, or guide that is published in a website's blog section. A blog post typically covers a specific topic or query, is educational in nature, contains other media types such as images, videos, infographics, and interactive charts, and ranges from 600 to 2,000+ words.
Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website. But to begin making posts for a blog — you have to learn how to start one, first. Let’s dive in.
How to Begin a Blog?
- Understand your target audience.
- Examine your competition.
- Decide on the topics you'll cover.
- Determine your distinct point of view.
- Give your blog a name.
- Create a domain for your blog.
- Select a content management system (CMS) and set up your blog.
- Customize the appearance of your blog. Create your very first blog post.
1. Recognize your target audience.
Before you begin writing your blog post, make sure you have a firm grasp of your intended audience. Inquire, for example, "What do they want to know?" What will strike a chord with them? This is where the buyer persona creation process comes in handy. While brainstorming a blog post topic, consider what you know about your buyer personas and their interests. For example, if your readers are millennials looking to start a business, you probably don't need to give them advice on how to get started on social media — most of them already know that.
You may want to provide them with information on how to change their social media approach (for example, from a casual, personal approach to a more business-savvy, networking-focused approach). This type of tweak is what allows you to publish content on topics that your audience truly wants and needs. Do you have buyer personas in place for your company? Here are some resources to get you started:
- Make Buyer Personas for Your Company [Free Template].
- [Free Tool] How to Create Detailed Buyer Personas for Your Business.
- Create My Persona: Buyer Persona Maker
2. Investigate your competitors.
What better way to get ideas than to look at your established competitors? It's worth looking at popular, well-reviewed blogs because their strategy and execution are what helped them gain credibility. The goal isn't to replicate these elements, but to gain a better understanding of what readers look for in a high-quality blog. When conducting a competitive analysis, you should consider the following factors:
- Consider the blog's branding, color palette, and theme.
- Copy: Examine the competition's tone and writing style to see what readers respond well to.
- Topics: Determine what topics their readers are interested in interacting with.
3. Decide on the topics you'll cover.
Before you start writing, decide what you want to write about. As you begin to find your desired niche in blogging, the topic can be fairly broad at first. Some ideas for topics to cover include asking yourself questions such as: Who should I write to? How well do I comprehend this subject? Is this a topic worth discussing?
4. Determine your distinct point of view.
What unique perspective do you bring to the table that sets you apart from the crowd? This is crucial in determining the trajectory of your blog's future, and there are numerous options to consider. What distinguishes you as a trusted expert or thought leader on the subject? What issue will you address for readers? Will you express your thoughts on current issues? Do you want to show your readers how to do something? Do you want to compare or share original research?
5. Give your blog a name.
This is your chance to be creative and come up with a name that will give readers an idea of what to expect from your blog. Here are some pointers on how to choose a name for your blog: Maintain an easy-to-say and spell blog name. Connect your blog's name to your brand's message. Take into account what your target audience is looking for. If you still need help, consider using a blog name generator. Make certain that the name you choose isn't already in use, as this could reduce your visibility and confuse readers looking for your content.
6. Register a domain name for your blog.
A domain is a part of the web address nomenclature that someone would use to find your website or a page of your website on the internet. The domain for your blog will be www.yourblog.com. The name that appears between the two periods is entirely up to you, as long as this domain name does not already exist on the internet. Do you want to make a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog's subdomain will be housed within its own section of yourcompany.com.
Some CMS platforms provide free subdomains, where your blog lives on the CMS rather than your company's website. It could look something like this: yourblog.contentmanagementsystem.com. However, if you want to create a subdomain for your company website, you must first register the subdomain with a website host. Most website hosting services charge very little to host a unique domain — in fact, website costs as low as $3 per month when you commit to a 36-month term.
- GoDaddy.
- HostGator.
- DreamHost.
- Bluehost iPage
7. Select a content management system (CMS) and set up your blog.
A CMS (content management system) is a software application that enables users to create and manage websites without having to code them from scratch. CMS platforms can manage domains (the location where your website is created) and subdomains (where you create a webpage that connects to an existing website).
8. Personalize the appearance of your blog.
Once you've registered your domain name, customize the look of your blog to reflect the theme of the content you intend to create as well as your brand. Green, for example, might be a color to consider when designing your blog if you're writing about sustainability and the environment.
9. Create your very first blog post.
The only thing left to do after you've set up your blog is to fill it with content. While the design and layout are enjoyable and functional, it is the content that will draw your readers in and keep them coming back for more. So, how do you go about writing one of these interesting and informative pieces?
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