How Do You Select The Most Appropriate Blogging Platform For Your Requirements?
As a blogger marketing instructor, one of the most frequent questions I hear from my friends and students in my workshop is: which blogging platform is the best? This question, I believe, maybe dear to and costly to many internet entrepreneurs, particularly those who have seen the enormous potential in employing blogs to boost traffic to their revenue-generating websites.
As you might expect, my response is "There is no such thing as a perfect platform! It is entirely dependent on what you desire."
However, there are a few things to keep in mind while choosing a wandering blog platform, and those issues will continue to exist even when the modern-day running of a blog platform is phased away in the next years as the period evolves.
So, what are the things to remember?
1. Complete template management
The flexibility to customize your template is the first and most important factor to consider while choosing a walking blog platform. While most popular blog formats allow you to alter templates, not all solutions allow you to go back and edit the HTML code for the templates.
What is the significance of this?
Search engine optimization, or SEO, is the most common (and most effective) method of generating traffic for blogs, and one of the most important aspects of SEO is set adjusting the code that goes at the back of the website? At the same time as your website is aesthetically pleasing, the search engine spiders are more interested in the phrases and HTML code! So, to "give the spiders what you want to give them," you'll need a complete entry to the HTML code hidden in the template's back!
2. Hosting a website on a highly personal domain
The second thing to keep in mind when selecting a blogging platform is that it must allow you to use your own domain. why? With my experience in advertising and marketing blogs, I've discovered that the time spent advertising your blog and producing content material for your blog should be roughly the same. A site with fantastic content material that isn't well-marketed won't go far, and a well-marketed blog with rubbish content won't go far either.
So, given that you're going to spend time marketing an internet address or URL, wouldn't it make sense to promote and manage something that you're keeping completely private? Furthermore, using your personal domain name for your name cards and advertising and marketing advertising campaign looks more professional than using a subdomain or subfolder provided by way of a well-known blogging platform.
3. Extraordinary capabilities
The better capabilities of the blog are the 1/three most critical points to keep in mind while selecting a running blog platform. There is a variety of walking weblog structures that are "instant posting structures." While these blogs can be used as a personal diary or magazine where you can post your daily musings, they are insufficient if you want to utilize your blog to reach out to others.
Blogs are all about starting conversations, and the greatest way to start a conversation is to have people visit your blog and provide input... and the best way to get people to return is to reach out to them!
As a result, additional capabilities in blogs, such as the ability to send trackbacks, automated pinging of popular blog search engines like Google and Yahoo, control over blog feeds, and scheduled publishing, may be required. Connecting your blog to the blogosphere could be a lot easier now that those features are available!
If you're interested, here are 5 Common Blogger Mistakes When Starting a Blog.
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